Katong: the heritage gem of the east

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Koon Seng Road, named after businessman Cheong Koon Seng, boasts distinct shophouses and homes in Peranakan style (Credit: Albert Chua/ The Edge Singapore)
At the heart of Katong is an eye-catching, fire-engine red shophouse called The Red House, arguably its most famous landmark. Located on East Coast Road, it used to be known as the Red House Bakery, an informal name for the Katong Bakery & Confectionary, a popular breakfast haunt famous for its Swiss rolls and curry puffs. It was also the first bakery in Singapore to bake three-tier Western-style wedding cakes in the 1920s.
The bakery, which closed in 2003, was surrounded by several icons – Joo Chiat Police Station, Katong Shopping Centre, Tay Ban Guan Supermarket, and the Roxy and Odeon Katong theatres in the early to mid-20th century. These, together with the boathouses and beachside villas built by the wealthy Straits Chinese or Peranakans and Eurasians, made up the coastal area known as Katong.
Then, land reclamation took place, extending the shorefront all the way to East Coast Park and creating the Marine Parade housing estate. Today, the Katong, Joo Chiat, Amber Road, Marine Parade and Tanjong Rhu areas make up District 15, which is known for its seaside proximity and diverse array of local food and hipster eateries housed in picturesque heritage buildings.
Katong offers a diverse mix of F&B options, including Chinese Perenankan cuisine at Rumah Bebe, local hawker food such as Katong Laksa, as well as Western fare at cafes and hipster joints (Credit: Albert Chua/ The Edge Singapore)
Rediscover Katong Today!