Special Feature

Max Toh’s measured mind in Singapore’s brand-new landed market

January 13, 2026 1:00 PM SGT

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As a specialist with Landed7772, Toh focuses on brand-new landed homes. (Photo: EdgeProp Singapore)

Decisions in Singapore’s landed property market often involve significant capital and long-term commitment; thus, buyers tend to gravitate toward agents who offer clarity rather than hype. Max Toh is one of the top agents to fit that mould. Reserved in demeanour and meticulous in approach, he is known for guiding buyers through complex landed purchases with precision, discipline and an uncommon sense of responsibility.

As a landed specialist with Landed7772, Toh’s focus is on brand-new landed homes. When we first met, I noted that he was quite soft-spoken and laidback; qualities that one may not associate with the go-getting sales achiever we were told to interview. However, as our conversation progressed, his sharp intellect and depth of knowledge quickly came through.

Toh is not one for flamboyant marketing or aggressive persuasion. Instead, he builds trust through preparation, accuracy and a deep understanding of what discerning buyers look for.

“When you are buying a landed home, there is no room for assumptions,” Toh says. “Every detail matters and buyers deserve to know exactly what they are committing to.”

A professional foundation grounded in discipline

Before entering real estate, Toh graduated from the National University of Singapore with an Honours degree in Real Estate. He then pursued a marketing career in FMCG, developing a working style shaped by structure and accountability. That background continues to influence how he operates today. He approaches property transactions with the mindset of a planner rather than a promoter, preferring to analyse thoroughly before advising.

“I am naturally cautious,” he explains. “In landed transactions, caution protects buyers.”

This inclination resonates with purchasers navigating the landed segment for the first time, as well as experienced buyers who value accuracy over salesmanship. Toh is known for asking the right questions early, identifying potential concerns, and addressing them transparently.

Toh’s marketing philosophy is aligned with his overall demeanour. He avoids excessive exposure and prefers controlled, targeted engagement. For buyers, this translates into access rather than overload.

“Quality buyers do not need noise,” he explains. “They need information.”

Viewings are curated and discussions are focused on substance. Buyers are given space to evaluate rather than being rushed toward decisions. This restraint reinforces trust and positions Toh as an advisor rather than a salesperson.

His FMCG background shaped a cautious, accountable approach to property transactions. (Photo: Max Toh)

Track record that signals reliability

Buyers often evaluate agents by outcomes, particularly in a market where execution matters as much as access. In 2024 and 2025, Toh sold more than 20 brand-new landed homes, including multiple resale and detached homes.

“I’m most proud of 2024 and 2025,” Toh says. “Multiple brand-new homes were sold while they were still being built, even before construction started.”

For buyers, such transactions indicate confidence. Purchasing a home that has not yet been completed requires trust in both the product and the professional facilitating the deal. Toh’s ability to guide buyers through these commitments has contributed to his recognition within the industry, including achieving Super Platinum status in 2025 before being ranked among the Top 50 agents nationwide, improving his position steadily throughout the year.

How buyers think and why that matters

Toh spends significant time understanding buyer psychology, particularly within the landed segment. He observes that most buyers today are informed, financially prudent and increasingly selective.

“Buyers are not just buying space,” he says. “They are buying certainty.”

This belief informs how he presents properties. Rather than overselling features, Toh focuses on fundamentals that matter to long-term homeowners: layout logic, build quality, natural light and adaptability over time. He is careful not to exaggerate potential or minimise constraints.

For buyers, this creates confidence. They feel guided rather than pressured and decisions are made with clarity rather than urgency.

Toh is particularly drawn to brand-new landed homes because of the certainty they offer buyers. New builds remove layers of guesswork that often accompany older properties, such as hidden defects or costly retrofits.

“A brand-new landed home gives buyers a clean starting point,” he explains. “They can focus on living, not fixing.”

From a buyer’s perspective, this translates into predictability. Structural systems are modern, layouts are designed for contemporary living, and maintenance concerns are reduced in the early years. Toh believes this clarity is increasingly important as buyers become more discerning.

Why landed property is fundamentally different

Toh believes landed property should be understood as its own asset class. It is not driven by launch cycles or short-term momentum.

“Landed homes respond to land scarcity,” he explains. “They do not behave like condominiums.”

Singapore’s landed housing stock has remained largely fixed over the past decade, hovering between 69,000 and 74,000 units, even as other housing types expanded. This structural scarcity underpins long-term value resilience.

“In Singapore, land is the constant constraint,” Toh says. “That is why landed homes hold.”

For families and private upgraders, landed ownership represents permanence, control and the ability to shape space over time.

43 Fernhill Road: A case of practical appeal

Among the homes Toh is currently most engaged with is a brand-new landed property at 43 Fernhill Road. His interest in the property stems from its balance rather than spectacle.

“It stands out because it is practical,” he says. “The layout makes sense, the proportions work and the location carries long-term appeal.”

For buyers, this kind of assessment matters. Toh does not promote properties simply because they are new. He evaluates whether they meet real living needs and whether their value proposition holds over time.

“My responsibility is to help buyers see the home clearly,” he adds. “Not just how it looks, but how it lives.”

In 2024 and 2025, he sold more than 20 brand-new landed homes. (Photo: Max Toh)

Navigating complexity with calm precision

Buying a landed home often involves multiple moving parts, from timelines and financing to design considerations. Toh is known for managing these complexities with composure. He anticipates questions, prepares documentation thoroughly and ensures buyers understand each step before proceeding.

“Uncertainty creates stress,” he says. “My job is to reduce that.”

Clients appreciate his measured communication style. Updates are clear, expectations are realistic and potential issues are addressed early rather than deferred. This approach reassures buyers, particularly those committing to high-value purchases.

Guidance shaped by strong mentorship

Toh credits his professional growth to the culture at Landed7772 and to mentorship from Teresa Tan, head of department of Landed7772 and senior executive director at OrangeTee.

“I’m thankful to Teresa for consistently mentoring and guiding me,” he says. “Not just for work, but also on how to grow our personal finances through investments.”

This grounding in financial discipline influences how Toh advises buyers. He encourages them to consider affordability, long-term sustainability, and opportunity cost rather than stretching beyond comfort.

Why buyers choose to work with Toh

As Singapore’s landed market becomes more sophisticated, buyers are looking for advisers who understand a landed home’s physical structure as well as real estate financial strategy. Toh’s quiet professionalism, industry awards, and niche positioning in brand-new landed homes make him their best choice.

Buyers who work with Toh value his steadiness. As an agent, he is thorough for sure, and those who know him a bit more personally will recognise his keen eye for spatial form and function, and even design restoration. All in all, his focus remains on helping buyers make informed decisions that align with their overall property goals.

“A landed home is a serious commitment,” Toh says. “Buyers deserve guidance that respects that.”