OrangeTee’s Property Connect Alliance taps tech and mentors to groom new talent

SINGAPORE (EDGEPROP) - When Lawrence Tan, OrangeTee’s senior associate executive director, started Property Connect Alliance (PCA) in December 2017, he envisioned creating a team that would have ready resources and opportunities for each of its agents to succeed. Tan has been in the real estate industry for close to 20 years and has been marketing properties across all segments.
One of the things he noticed back then was that some real estate agents did not have the opportunity to expand their talents. Inspired by the sharing economy, Tan started PCA to build up dedicated resources to help its agents.
“The whole idea was to form an alliance where agents can tap the strengths and expertise of all our leaders because all of them are veterans who have been in the market for as long as 10 to 30 years or even longer,” he says.

Leveraging technology

Today, the alliance has 1,581 agents. To ensure that its agents respond quickly to market trends, PCA has a dedicated learning and development team that organises training every week. Topics covered include everything from project-specific training to broader market trends in each property segment, whether it is landed, commercial or industrial. There is also training on online marketing so agents can maximise the reach of their listings.
PCA's management team comprises industry veterans who have been in the market for 10 to over 30 years (Photos: Samuel Isaac Chua/EdgeProp Singapore)
As not all agents are able to make time for these training sessions, PCA has invested in its own in-house app where agents can find the learning resources and presentation slides used for each session. The app also includes various calculator functions and formulae for agents to use when advising clients. These are updated as and when new government regulations are announced.
“We need to have constant training and upgrading. Otherwise, we will become obsolete in this industry. This is something we emphasise a lot on at PCA,” Tan says.
At the end of this year, PCA intends to roll out the second version of this app. The updated version will feature training videos so agents have the option to learn at their convenience. “All the leaders at PCA are chipping in their hard-earned money to create...