OrangeTee & Tie restructures and accelerates digital transformation

By Charlene Chin / EdgeProp Singapore | January 19, 2021 3:41 PM SGT
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SINGAPORE (EDGEPROP) - Singapore real estate company OrangeTee & Tie (OTT) has undergone a restructuring exercise to accelerate its digital transformation, strengthen its talent pool and improve its overall operational standards and efficiency, the firm said.
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Formerly OTT’s managing director, Steven Tan will remain at the helm as CEO (Credit: Samuel Isaac Chua/ The Edge Singapore)
Under the restructuring, the company’s agency and project divisions will be merged to form a single cohesive unit, and the company’s top four executives will take on more responsibilities, alongside new designations, as the business prepares to roll out a suite of data-driven products.
Formerly OTT’s managing director, Steven Tan will remain at the helm as CEO, driving the acceleration of the company’s digital transformation and mentoring the next generation of talents to take over key responsibilities in future.
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Tan will be supported by chief operating officer Simon Yio, whose scope of responsibilities is expanded to include the process of consolidating the agency and project divisions, and cultivation of a strong service-oriented and learning culture.
Chief technology officer Bill Leung will oversee the process of transforming OTT into a “data-driven” organisation, allowing the firm to tap data analytics and technology.
Emily Eng, in her capacity as chief business officer, will work closely with various departments in the company to develop and execute marketing strategies in various market segments in Singapore, China and Southeast Asia.
The company has also promoted five key team members to head specific functions within the organisation. They include former head of research and consultancy, Christine Sun, who now also leads the data analytics team as head of research and data analytics.
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The company now has about 4,100 agents, and is set to increase its corporate headcount as it adds more specialists to enhance its technological, digital and content generation capabilities, says the firm.
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