Panote Sirivadhanabhakdi: The placemaker redefining Frasers Property’s global vision
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For Panote Sirivadhanabhakdi, group CEO of Frasers Property, winning the biennial Personality of the Year award at the EdgeProp Singapore Excellence Awards (EPEA) 2025 was more than just a personal accolade.
“It’s a reflection of the collective journey we’ve undertaken at Frasers Property, shaped by passion, resilience and shared purpose of our people across the group,” he said in his speech at the gala, held at the Shangri-La Singapore on Oct 16.
“Tonight’s theme, ‘Spaces to Places’, resonates deeply with us,” he added. “In cities like Singapore, where space is a precious commodity, the temptation is always to maximise every square foot. But people don’t just need space — they need places that connect, inspire and uplift; places that foster a sense of community and belonging. That’s why placemaking is at the heart of what we do.”
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At just 47, Panote represents a new generation of leadership steering one of Asia’s most diversified real estate powerhouses. Since his appointment as group CEO in 2016, he has overseen Frasers Property’s transformation into a global player with assets spanning Singapore, Australia, Thailand, Vietnam and Europe.
He is also the youngest of five children of Thai business magnate Charoen Sirivadhanabhakdi, whose TCC Group is a multi-billion-dollar conglomerate spanning food and beverage, insurance, finance and real estate. Within this vast business empire, Panote leads the group’s property arm, including TCC Assets, an investment holding and real estate company that is part of TCC Group.
Panote: People don’t just need space — they need places that connect, inspire and uplift; places that foster a sense of community and belonging. That’s why placemaking is at the heart of what we do (Photo: Frasers Property)
A vision shaped by purpose and people
Since taking the helm, Panote has guided Frasers Property through an era of expansion and reinvention. “Geographical diversification is a deliberate and complementary part of our strategy,” he explains. “It enhances our resilience across market cycles and allows us to draw insights from diverse urban contexts and cultural perspectives.”
The group’s footprint now extends across five core markets — Singapore, Australia, Thailand, Vietnam and Europe. “These are places where we have deep roots and long-standing relationships,” says Panote. “They’re also where we’ve built the capabilities to deliver across multiple asset classes.”
Beyond numbers and geography, Panote’s leadership philosophy is anchored in purpose. “My personal purpose has always been to improve the quality of life for those around me and to contribute positively to society,” he says.
That view was shaped by watching his father. “My father’s quiet strength and values-led leadership left a lasting impression,” he reflects. “His humility, long-term thinking and deep respect for people continue to guide how I lead today — by staying grounded, listening with intent, and creating the conditions for others to thrive.”
That human-centred ethos is reflected across Frasers Property’s developments — from integrated communities in Singapore and Australia to sustainable urban precincts in Thailand and Europe. “Real estate is ultimately a people business,” says Panote. “It shapes how individuals and communities live, work and connect.”
One Bangkok — a large-scale, master-planned mixed-use district at the intersection of Wireless Road and Rama IV Road in the heart of Bangkok, opened in October 2024, and has a total investment value of THB 120 billion ($4.75 billion) [Photo: Frasers Property]
One Bangkok: Thailand’s largest integrated precinct
Among Panote’s many achievements, One Bangkok stands out as a defining project — a large-scale, master-planned mixed-use district at the intersection of Wireless Road and Rama IV Road in the heart of Bangkok.
A joint venture between TCC Assets and Frasers Property, One Bangkok carries a total investment value of THB120 billion ($4.75 billion). Frasers Property holds a 19.8% effective stake in the project through Frasers Property Holdings (Thailand).
Panote considers One Bangkok a project that is “deeply personal”, having overseen it from conceptualisation through design and execution — a process a decade in the making.
“Our vision from the outset was clear: to build the heart of Bangkok — a vibrant, inclusive and future-ready urban ecosystem that reflects the city’s identity and elevates the quality of life for its people,” he says. Officially opened in October 2024, One Bangkok integrates office, retail, residential, hospitality, public spaces and infrastructure into a cohesive mixed-use environment. It includes the city’s first Ritz-Carlton Bangkok luxury hotel, the One89 Wireless ultra-luxury residences, two premium office towers, and two retail destinations — Parade and The Storeys.
Officially opened in October 2024, One Bangkok integrates office, retail, residential, hospitality, public spaces and infrastructure into a cohesive mixed-use environment (Photo: One Bangkok website)
Despite a surge in new office supply, One Bangkok’s Grade-A towers have benefitted from a strong “flight-to-quality” trend among multinational companies drawn to its prime location, convenience and amenities.
As at Sept 30, 2024, One89 Wireless was 80% sold through private sales, ahead of its completion in 2025. The second hotel, Andaz One Bangkok, is slated to open by the end of this year. Once fully completed, the precinct’s retail loop will feature over 900 stores across 160,000 sqm (1.72 million sq ft) of net lettable area.
Future phases will include additional office towers, the Eighteen Seven super-luxury residential tower, three more hotels, and curated retail and dining concepts such as POST 1928.
The Eighteen Seven super-luxury residential tower will be part of the future phase of One Bangkok, which will include additional office towers, three more hotels, and curated retail and dining concepts such as POST 1928 (Picture: One Bangkok website)
‘Placemaking – more than just a design principle’
At the heart of One Bangkok lies 8ha (861,113 sq ft) of green and open space — walkable streets, plazas and community areas curated for arts and cultural experiences. These spaces promote social interaction, enhance urban greenery and make One Bangkok a hub for community life.
“Placemaking is not just a design principle,” says Panote. “It’s how we create a sense of belonging in the heart of Bangkok. It’s about enabling a ‘flight to quality’ through future-proof design that meets the evolving needs of businesses, communities and the environment.”
One Bangkok also introduced several regional firsts, including one of Southeast Asia’s largest continuous concrete pours — a collaboration with The Concrete Products and Aggregate Co (CPAC) using a low-heat, lower-carbon concrete mix for its 5 million sq ft underground base. “It’s an engineering feat that reflects our commitment to building with the future in mind,” says Panote.
The district also features one of Southeast Asia’s largest centralised cooling systems, delivering energy savings of up to 17,000 MWh annually, while recycled wastewater supports cooling and water efficiency. Smart infrastructure, powered by over 250,000 sensors and 5,000 cameras, enables predictive maintenance, energy optimisation, and seamless connectivity.
These innovations have earned One Bangkok Thailand’s first LEED Platinum certification for neighbourhood development, with all office and residential towers also targeting WELL Building Standard certification.
At the heart of One Bangkok lies 8ha (861,113 sq ft) of green and open space — walkable streets, plazas and community areas curated for arts and cultural experiences (Photo: One Bangkok website)
Integrated, community-centric developments in Singapore
In Singapore, Frasers Property continues to strengthen its track record in developing integrated, community-centric projects with a focus on sustainability.
Its suburban mixed-use developments — Waterway Point and Watertown in Punggol, and Northpoint City and North Park Residences in Yishun — have become vibrant community anchors.
More recently, Sky Eden@Bedok, a redevelopment of the former Bedok Point, obtained TOP last month. The 17-storey development comprises 158 residential units and 12 commercial units on the ground floor, is a short walk via a sheltered walkway to the Bedok MRT Station, Bedok Mall, and the bus interchange.
Launched in September 2022, the 99-year leasehold project was fully sold by November 2024 at an average of $2,101 psf. It features “elevated sky gardens” offering residents a green respite within the bustling town centre — underscoring Frasers Property’s commitment to wellness and placemaking.
Waterway Point mall and the 992-unit Watertown are part of a mixed-use development directly connected to the Punggol MRT Station. The mall opened in 2016, while the residential component was completed in 2017. The project is jointly developed by Frasers Property, Far East Organization and Sekisui House (Photo: Frasers Property)
Northpoint City shopping mall and the 920-unit North Park Residences in Yishun Central are part of a mixed-use development integrated with the Yishun MRT Station and the bus interchange (Photo: Frasers Property)
Another opportunity for asset recycling in the Core Central Region was the transformation of the former Robertson Walk and Fraser Place serviced apartments. The site is being redeveloped into Robertson Opus, a new 999-year mixed-use project comprising 348 luxury residences atop a retail podium with a sunken courtyard. The development is a partnership with Sekisui House.
Since its July 2025 launch, more than half of its 348 luxury residences at The Robertson Opus have been sold at an average of $3,360 psf. Completion is slated for 1H2029.
The Robertson Opus, a redevelopment of the former River Walk and Faber Place, was launched in July 2025. Since then, more than half the 348 units in the 999-year luxury residential project have been taken up at an average of $3,360 psf (Photo: Frasers Property)
New project launches
The group is also a joint developer of The Orie in Toa Payoh with City Developments and Sekisui House. The 777-unit residential project across twin 40-storey towers is the first new private condominium in the estate since 2016. It has achieved over 93% sales since its January launch at an average of $2,701 psf.
In June, Frasers Property, together with Sekisui House and CSC Land Group, secured the Dunearn Road government land sale (GLS) site in Bukit Timah Turf City for $491.45 million ($1,410 psf ppr).
Turf City will be a new housing precinct with up to 20,000 homes — a mix of private and public housing — in prime District 10. “It presents a unique opportunity to deliver a landmark development in one of Singapore’s most prominent residential districts — with excellent connectivity, proximity to top schools, and access to green and lifestyle amenities,” says Panote.
The Orie, a 777-unit, high-rise residential project in Toa Payoh by a joint venture between City Developments and Frasers Property, has achieved over 93% sales since its January launch at an average of $2,701 psf (Photo: City Developments & Frasers Property)
Optimising value through active management
From time to time, Frasers Property optimises the value of its assets through active portfolio management. In August, it acquired the remaining 10 strata retail units at Yishun 10 from Frasers Centrepoint Trust for $34.5 million, following the $48 million purchase of the Golden Village cinema in June. These two acquisitions give the company full ownership of the retail complex adjacent to Northpoint City.
“This move allows us to generate additional value from the asset’s longer-term redevelopment potential,” says Panote.
At The Centrepoint, Frasers Property is also revamping the Orchard Road landmark through placemaking initiatives. FairPrice Finest launched Singapore’s first grocer-bar concept there, while Carousell Luxury opened its first physical retail store, offering more than a thousand curated pre-loved and new luxury items.
“These are part of our ongoing efforts to work with retail partners to bring innovative concepts to the city’s shopping belt,” says Panote.
At The Centrepoint, Frasers Property is also revamping the Orchard Road landmark through placemaking initiatives (Photo: Frasers Property)
‘Recycling capital’
Between October 2023 and March 2025, the group added about one million sqm (10.76 million sq ft) of quality income-generating assets — notably suburban retail in Singapore and industrial and logistics assets in its key markets — while divesting non-core or optimised properties.
Its industrial and logistics platform spans developed markets such as Australia, Germany and the Netherlands, as well as growth markets like Thailand, Vietnam and Indonesia — each requiring a tailored approach.
“Real estate investing is inherently capital-intensive, and effective capital management is crucial for enhancing returns,” says Panote. “We are committed to recycling capital to reinvest in opportunities that strengthen the resilience and returns of our portfolio.”
Since its listing in 2014, Frasers Property has recycled about $9 billion through its REITs and selective divestments, unlocking capital while continuing to create value for investors, he adds.
Central Park, an A$2 billion redevelopment of the former Carlton and United Breweries on Broadway in Sydney, acquired 18 years ago, is now a mixed-use development with residences, student accommodation, a multi-level shopping centre, commercial office space, child-care facilities, multiple hotels, and Chippendale Green, a public park. It is developed jointly by Frasers Property Australia and Sekisui House (Photo: Central Park website)
Beyond the balance sheet
Financial discipline, capital recycling and global diversification are only half the story. For Panote, real estate is about more than numbers. "Our purpose — inspiring experiences, creating places for good — guides our strategy and shapes our impact on the built environment.”
That conviction — combining commercial discipline with a deep sense of purpose — is what makes Panote Sirivadhanabhakdi EdgeProp’s Personality of the Year 2025.
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