Parc Canberra: A chic, refreshing project with an Australian twist

By Felicia Tan / EdgeProp Singapore | November 26, 2021 10:35 AM SGT
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SINGAPORE (EDGEPROP) - During the pandemic, where working from home (WFH) is still the default for employees, being able to take it easy at home in an idyllic environment is key.
That’s what you’ll get at Parc Canberra, a 99-year leasehold executive condominium, where a languid, Australian way of life awaits. This theme was chosen for the Canberra estate where the executive condominium is located. The Canberra estate itself was named after Australia’s capital city as its allied soldiers settled in Singapore during the British colonial rule.
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The development’s four pools and various open decks beckon homeowners to bask in the sun, which is reminiscent of the Australian families’ love for outdoor activities. (Photo: Hoi Hup Realty and Sunway Developments)
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Jointly developed by Hoi Hup Realty and Malaysia's Sunway Developments, the 496-unit development along Canberra Link in Sembawang’s District 27 exudes an outdoorsy and laid-back vibe with plenty of outdoor features. For instance, the development’s four pools and various open decks beckon homeowners to bask in the sun, which is reminiscent of the Australian families’ love for outdoor activities.
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In addition, the design of Parc Canberra’s main clubhouse, The Barn, echoes the appearance of cafés in Melbourne, with its pitched roof, black frames and brick wall.
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The café in the showroom alludes to the café culture of Australia. (Photo: Hoi Hup Realty and Sunway Developments)
The development’s unit mix comprises two- to five-bedroom apartments from 829 sq ft to 1,722 sq ft. The units are spread across six 11-storey blocks and four 13-storey blocks, all of which are north-south facing, thereby avoiding direct sunlight.
“The developer has crafted a unique product with a strong theme or storyline that is refreshing. The design of this development emulates the Australian way of life and its environment, drawing strongly from its artsy café culture, displaying distinctive chic artworks and industrial-looking black steel and tan leather,” says Angela Lim, co-founder of interior design firm SuMisura.
“Being unique, having a strong identity is what will set you apart from the competition. This is what makes the judges take a second look, maybe even a third,” she adds.
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At the annual EdgeProp Excellence Awards (EPEA) 2021 Ceremony held on Nov 24, Parc Canberra won the award for Showflat Excellence under the “Uncompleted, Residential” category for developments in the non-central region.
Lim, who is also one of the six judges at EPEA 2021, was clearly impressed with what she saw at Parc Canberra’s showflat.
“There’s always the software and there’s the hardware. While the software bit was nice, having engaged potential buyers with interactive activities within the sales gallery, I particularly liked the fact that the design was daring,” she says.
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“The designer did not play it safe but played it well. The sharp-looking black frames, warm timber panels and the tan leather are materials that set this showflat apart [from the rest],” she adds.
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The sales gallery features sharp-looking black frames and warm timber panels. (Photo: Hoi Hup Realty and Sunway Developments)
The project was well-received by buyers; the sales gallery saw a total of 5,781 visitors for the three days from Jan 31 to Feb 2 last year during its preview. Following that, during Parc Canberra’s launch on Feb 14, Hoi Hup and Sunway sold 64% of its units — or 316 out of its total of 496 apartments — via online balloting.
Parc Canberra is expected to be completed in 2023. It is within walking distance of Sembawang MRT Station on the North-South Line. It is also close to schools such as Wellington Primary School and Sembawang Primary School.
The latest transaction at Parc Canberra was for a 926 sq ft, three-bedroom unit on the second floor, which was sold for $1.00 million ($1,083 psf) on July 12.

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