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Puma opens first flagship store in Southeast Asia at 313@somerset

By Atiqah Mokhtar

/ EdgeProp Singapore |

July 18, 2022 6:29 PM SGT

Puma has opened a 7,100 sq ft flagship store at shopping mall 313@somerset (Picture: Lendlease Global Commercial REIT)

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SINGAPORE (EDGEPROP) - Sports brand Puma has opened a 7,100 sq ft flagship store at 313@somerset, according to a July 18 press release by the manager of Lendlease Global Commercial REIT (LREIT), which owns the mall. The store marks Puma’s first flagship store in Southeast Asia, as well as its biggest one in the region.

Read also: Lendlease REIT to acquire remaining interest in Jem

The store includes 480 sq ft of additional gross floor area (GFA) from the URA Master Plan 2019. There is a remainder of 10,200 sq ft of untapped GFA, according to the manager.

Kelvin Chow, CEO of LREIT’s manager, says Puma’s choice in locating its store in 313@somerset is a testament to the REIT’s efforts to create enriching experiences at the heart of Singapore’s premier shopping district.

Meanwhile, Sanjay Roy, Puma’s general manager, Southeast Asia, says the flagship store will provide “an immersive and fuller experience to everyone”. “Apart from our largest array in sports and athleisure, we look forward to working with our many talented homegrown collaborators, to uplift and bring out the Singapore spirit,” he adds.

Check out the latest listings near 313@Somerset

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