Sansiri aims to be global lifestyle player

One of Thailand’s biggest developers rolled out its ultra-luxury condo 98 Wireless in overseas road shows recently. CEO Apichart Chutrakul discusses the group’s $108.8 million investment in six global brands across different industries.
Sansiri Public Co, one of the largest real estate developers in Thailand, launched its ultra-luxury project 98 Wireless with a road show in Hong Kong on the weekend of Nov 11 and 12. It will be launched in Singapore on Nov 18 and 19.
98 Wireless contains just 77 apartments in a 25-storey tower with five levels of basement parking. It sits on a 0.8 acre freehold site in Bangkok’s most prestigious address — next to the US ambassador’s residence and the US Embassy, across the road from Plaza Athenee, near Lumphini Park (Bangkok’s biggest park), the Royal Bangkok Sports Club and the RBSC Polo Club.
Sansiri purchased the prime site for US$36.4 million in 2010, which is still the highest land price in Bangkok’s CBD. Valued at $360 million, 98 Wireless was six years in the making and completed in May last year. It boasts Beaux-Arts architecture, spacious apartments with lofty ceilings and interior furnishings designed in collaboration with Ralph Lauren Home. Kitchen appliances include topend brands Gaggenau, Sub-Zero and SieMatic.
Typical condominium units at 98 Wireless range from two-bedroom units of 1,289 sq ft to four-bedroom units of 3,942 sq ft. There are two 5,955 sq ft penthouses and a 10,204 sq ft, super-penthouse dubbed “The One”. The penthouses were among the first to be snapped up before the official launch of 98 Wireless in Bangkok in March. Today, the project is about 70% sold.
Sansiri’s luxury condo 98 Wireless, with interiors by Ralph Lauren Home (Photos: Sansiri)
The 77 apartments and penthouses at 98 Wireless are spacious and have lofty ceilings (Credit: Sansiri)