As Singapore evolves, so does EdgeProp

By Bernard Tong / EdgeProp | April 21, 2019 3:50 PM SGT
A few weeks ago, I visited the exhibition of the latest URA Draft Master Plan 2019 at URA Centre. Strolling through the gallery, I was amazed at what Singapore has been able to accomplish in just one generation since its independence in 1965, transforming from a swamp-covered island to what the country is today. The Master Plan ensures it never rest on its laurels with its bold imagination of what is possible over the next 10-15 years.
Bernard Tong studying the Draft Master Plan 2019 at the URA Centre (Pictures: Albert Chua/EdgeProp Singapore)
I enjoyed the hour-long presentation by an eloquent NUS intern. By now, we are accustomed to the headline news - development of Greater Southern Waterfront, additional housing for CBD and going underground to free up surface land. But the 2019 Master Plan actually goes beyond these and is centred on five key themes - liveable and inclusive, mobility, local and global connectivity, rejuvenation and sustainability. Each theme is given adequate consideration and serves as the pillar for what Singapore aspires to be.
At times, the plan for EdgeProp Singapore resembles the microcosm of the Master Plan’s themes. Being the new-kid-on-the-block in the space we are competing in, we have to be inclusive, building a platform that caters to the needs of the different stakeholders (property-seekers, developers, builders, agents) and collaborating with relevant partners. For instance, we partner with DBS where we share our property listings and proprietary Edge Fair Value calculator to provide instantaneous indicative valuations. Our original content is also distributed by our content partners like Yahoo and Newsloop.
In our second year, we discovered that we have more users on mobile devices than desktop, and this trend will likely continue. That is when we decided to double-down our resources on being mobile-first, prioritising mobile technology over desktop to build scalable platform for mobility. Today, our users on mobile application are six times more engaged and send 1.5 times more enquiries.
(Picture: Samuel Isaac Chua/EdgeProp Singapore)