Space Matrix banks on workplace technology to expand in China

/ EdgeProp
June 17, 2019 8:00 AM SGT
From conventional to flexible work spaces, office design in Singapore has increasingly come to incorporate digital elements, says Arsh Chaudhry, CEO of home-grown design firm Space Matrix. “This means we must consider the role of technology and how it is playing a part in office design today. Increasingly, our services and advice to clients not only include the physical design, but also help them ensure their spaces are fully utilised from a digital perspective as well,” he explains.
To this end, the company has formed a workplace technology team that is focused on delivering integrated digital solutions to its office design projects around the world. Chaudhry states: “The role of the workplace technology team is to work with our designers and clients to suggest the right kinds of tools and technologies that should be put in place in their offices to enable them to create a ‘more digital’ experience.”
Chaudhry emphasises the importance of creating a digital user experience as opposed to adopting new technology and tools. When clients first approach Space Matrix, the first factor the design firm considers is the employees’ experience, he highlights. The technology is then adapted according to whether the client has a co-working space or a conventional office.
Some technologies Space Matrix has rolled out for its clients include interactive collaborative screens with real-time annotations, presentation-board solutions with in-built wireless presentation and conferencing software, and a visitor management system with facial recognition to eliminate front-desk registration.
When clients first approach Space Matrix, the first factor the design firm considers is the employees’ experience (Pictures: Space Matrix)
The focus on digital experience comes on the back of Space Matrix’s plans to expand its reach in new markets. The 18-year-old company started from a small shophouse in Singapore, and, to date, it has more than 14 offices in key cities in Southeast Asia, Australia, China, and the US. Its clients have included global corporations like Prudential Insurance, Coca Cola, and Ascendas-Singbridge. In September last year, Space Matrix acquired Muraya, a China-based design and construction company. Muraya has since been rebranded as Space Matrix China.
China strategy
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