launched in Singapore

By Feily Sofian / The Edge Property | August 3, 2015 4:00 PM SGT
Thousands of visitors turned up at The Edge Property launch event at Ngee Ann Civic Plaza last Saturday and Sunday. Ben Paul, Chief Executive Officer of The Edge Singapore, was joined by VIPs from CapitaLand, Far East Organization, Fragrant Group, GuocoLand, KOP Properties, M+S, Qingjian Realty, S P Setia and Wing Tai Asia, OCBC, DWG, ERA, OrangeTee and Propnex to officially launch The Edge Property at 12 pm.
Hosted by Pornsak, visitors were entertained with live performances by Daphne Khoo, Gareth Fernandez & The Mommashop, Dance Trilogy, “Wings to Wings”, a fengshui talk by Joey Yap Consulting Group as well as a live broadcast by Kiss 92 FM. Visitors also had a go on iPads, GoPro cameras and Takashimaya shopping vouchers at the hourly lucky draw.
Families, adults and children had exciting times playing a life-size monopoly game and winning attractive prizes, proudly sponsored by Fragrance Property, GuocoLand, KOP Property, OCBC and SP Setia. No Malborough Street or Trafalgar Square on the The Edge Property’s 10m x 10m monopoly board. Instead players bought, traded and leased out high-profile projects such as Bellewoods, Circle 31 Sukhumvit, D’Leedon, Leedon Residence, Sims Urban Oasis, The Crest, The Siena and The Tembusu.
Two renowned market experts gave their insights on recent issues impacting the property market. On day 1, Alice Tan, Knight Frank’s head of consultancy & research, gave an overview of the impact of cooling measures on buyer profiles. She highlighted that both local and overseas buyers are still interested in our property market despite the measures. On day 2, Paul Ho, chief mortgage consultant at, shared his thoughts on where interest rates are heading, taking into account risk to capital, demand and supply of funds and inflation.
Property is a topic that is close to the heart of Singaporeans. is the only comprehensive and exclusive portal in Singapore aiming to empower individuals with free research contents and analytical tools to make well-informed decisions on property investments.
Property buyers and sellers can now find out the indicative values of their properties with With just a few clicks, the system will generate a professionally endorsed valuation based on market comparables. Advanced yet user-friendly tools on let users compare projects by prices, rents, rental yields and price appreciation as well as calculate mortgage repayments and interest savings. For agents, allows them to list up to 100 concurrent listings for free.
Since the went live in May, the site has attracted 100,000 users per month and 4,500 salespersons with 50,000 listings. Organic traffic growth of users stands at 20% per week.
This article appeared in The Edge Property Pullout of Issue 688 (August 3) of The Edge Singapore.