>

>

>

APAC Realty expands ERA franchise into Hong Kong

Kalynskye Adrian

/ EdgeProp Singapore

October 31, 2025 10:14 PM SGT

propertyeditor@edgeprop.sg

propertyeditor@edgeprop.sg

Light

Dark

ERA's Chu: The group’s entry into Hong Kong comes at a strategic and opportune time, amid renewed investor confidence and improving market sentiment (Source: APAC Realty).

ERA's Chu: The group’s entry into Hong Kong comes at a strategic and opportune time, amid renewed investor confidence and improving market sentiment (Source: APAC Realty).

Singapore-based real estate services provider APAC Realty, through its subsidiary brand ERA, has signed a franchise agreement with Hong Kong–owned real estate and financial services firm Hong Kong Morning Dragon Company (HKMD).

Under the agreement announced on Oct 28, HKMD will hold operational rights over ERA member broker offices in Hong Kong for a three-year term starting Jan 1, 2026. APAC Realty retains the option to renew the agreement for another three years, subject to certain contractual conditions.

With this expansion, APAC Realty’s network will grow to more than 21,900 advisors across 14 Asia-Pacific countries. The Hong Kong franchise — ERA Hong Kong Morning Dragon — will be led by Michelle Chan and Benny Wong, both seasoned professionals with over three decades of experience in banking and cross-border real estate.

Read also: More Than Property: Leonard Tan’s Bespoke Approach to Luxury Living

According to Marcus Chu, CEO of APAC Realty, the group’s entry into Hong Kong comes at a “strategic and opportune time, amid renewed investor confidence and improving market sentiment”.

Hong Kong’s property market has been showing signs of recovery this year, supported by the removal of property stamp duties, easing mortgage rates and improving affordability.

ERA HKMD’s Chan says the partnership “reflects our commitment to staying ahead of industry trends and strengthening our competitive edge”. She adds that ERA’s global platform will help the company better address the evolving needs of Hong Kong buyers.

Chu adds that the expansion will enable APAC Realty to better serve clients seeking to diversify their property portfolios beyond Singapore. “The combination of global consistency and local insight will drive our success across the region,” he says.

Follow Us

Property updates, 24/7.

Subscribe to Newsletter

Market insights, delivered weekly.

Top Articles

1

Freehold residential property on Upper East Coast Road for sale at $14.1 mil

2

Split-level, four-bedroom unit at iconic Pandan Valley condo up for mortgagee sale at $3.6 mil

3

The Assembly Place, TS Home to repurpose Phoenix Park into Singapore's largest co-living destination

4

New record high of $2,881 psf at Tembusu Grand condo with sub-sale

5

URA to offer nine sites under Confirmed List of 2H2026 GLS Programme

Tags

APAC Realty ERA Hong Kong Morning Dragon

Search

Our Site

Follow Us

Download EdgeProp App

Property Research

Condos

HDBs

Landed

Commercial

Industrial

Properties For Sale

Properties For Rent

Edgeprop.sg (previously known as The Edge Property Singapore) is the best property portal for real estate agents, investors, home-seekers and sellers alike in Singapore. On EdgeProp, you will be able to find the latest and hottest property news, property listings, and access tools for your research and analysis.

Whether you are looking to buy, sell or rent apartments, condominiums, executive condos, HDBs, landed houses, commercial properties or industrial properties, we bring you Singapore’s most comprehensive and up-to-date property news and thousands of listings to facilitate your property decisions. Click into any listing to check out the new AI Redesign tool to envision your property based on your preferred style, be it Scandinavian, Minimalist or many others.

Make data-driven property decisions with our easy-to-use free and paid tools. The Edge Fair Value tool lets users calculate the fair value of a property, while the En Bloc Calculator helps to determine the probability of a Singapore project being put up for collective sale. Our whole new Research tool provides you data on past transactions, price trends, and more for condos, HDBs, landed houses, commercial properties and industrial properties.

Aside from that, EdgeProp also offers a market trends tracker that lets you access historical property data, sales volume and compare how similar properties are selling, a heatmap that shows you where Singapore’s most popular property sales locations are, a HDB lease tool to calculate your HDB tenure, an affordability calculator, and property alerts to track your preferred Singapore property by project or location, as well as information on new launches.

On the lookout for undervalued property or looking to rent? EdgeProp’s powerful search filters will let you personalise your property-seeking experience – whether you are looking for a property near MRT stations, amenities like schools, or within a HDB Estate or District – so that you find exactly what you are looking for.

View More

Close Ad

00:00