Ascott accelerates Europe push with seven new properties in Vienna and Seville
Located on Edinburgh’s iconic Princes Street, Mount Royal Hotel Edinburgh by The Unlimited Collection offers 169 rooms, many with stunning views of Edinburgh Castle (All photos by The Ascott Ltd)
The Ascott Ltd, the wholly owned lodging business unit of CapitaLand Investment (CLI), has expanded its presence in Europe with seven new property signings in Vienna and Seville. The additions, made through franchise and management agreements, will add nearly 1,100 units to its portfolio.
The Ascott Limited has strengthened its partnership with VIE Trust Real Estate Group by signing five new properties in Vienna. This milestone adds over 750 units across multiple Ascott brands to its growing portfolio in the Austrian capital. Seated (from left to right) Martin Hirl, COO, VIE Trust Real Estate Group, and Lee Ngor Houai, COO for Europe, Middle East, Africa, South Asia and China, The Ascott Limited. Standing (left to right): Albert Hwang, CEO, VIE Trust Real Estate Group, and Kevin Goh, CEO, The Ascott Limited.
With the latest signings, Ascott’s European portfolio will grow to 64 properties with about 8,500 units across 26 cities in 10 countries, including both operational and pipeline developments. Globally, the group now manages over 1,000 properties with more than 175,000 units.
The announcement coincided with the official opening of lyf Gambetta Paris, Ascott’s first lyf-branded property in France. Ascott now has eight lyf properties in Europe, both operating and under development.
Located in the vibrant Gambetta neighbourhood of Paris’ 20th arrondissement, lyf Gambetta Paris is the first lyf-branded property to launch in France, and the third to open in Europe
The company is also seeing strong operational momentum across its European portfolio, with three new properties under The Unlimited Collection brand launched in recent months and four more lyf openings slated for next year.
“Europe is a cornerstone of Ascott’s global growth strategy — a resilient, high-yield market underpinned by strong tourism fundamentals and fragmented supply, where many quality assets remain unbranded,” said Kevin Goh, CEO of Ascott.
Temple Bar Hotel Dublin by The Unlimited Collection on Dublin’s Fleet Street is situated in the heart of the iconic Temple Bar district, surrounded by cobbled streets, galleries and the city’s vibrant pub culture
He added that the group’s expansion in Vienna, entry into Seville, and growing footprint of lyf and The Unlimited Collection properties underscore increasing demand from property owners and investors for established operators with strong global distribution and brand architecture.
By deepening its asset-light model in Europe through franchise and management agreements, Ascott aims to scale efficiently while strengthening long-term brand equity in one of the world’s most attractive hospitality markets, Goh said.
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