The gem of the East: Emerald of Katong wins Top Selling Project award
Artist's impression of Emerald of Katong, a 846-unit development on Jalan Tembusu (Source: Sim Lian Group)
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The 846-unit Emerald of Katong made a striking debut in the private residential market last November. Following a preview period that saw crowds thronging its sales gallery, the 99-year leasehold condo on Jalan Tembusu in the Rest of Central Region (RCR) saw 835 units (98.7%) snatched up at launch, with all two- to four-bedroom units fully sold.
The strong performance cemented Emerald of Katong’s position as one of the most successful launches of the year. Caveats lodged with URA as of Oct 14 indicate that 842 units (99.5%) have been taken up at an average price of $2,619 psf.
Emerald of Katong’s achievement is particularly notable, given the competitive landscape. That November saw an unprecedented six projects being launched for sale, including two that shared the same launch weekend as
Emerald of Katong: the 552-unit Nava Grove in Pine Grove by MCL Land and Sinarmas Land and the 504-unit executive condo Novo Place at Plantation Close by Hoi Hup Realty and Sunway Developments.
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The three other projects that launched that month consisted of the 916-unit Chuan Park on Lorong Chuan by Kingsford Development, the 366-unit Union Square Residences on Havelock Road by City Developments and the 367-unit The Collective at One Sophia on Sophia Road by a SingHaiyi-led consortium.
Despite stiff competition, Emerald of Katong emerged as 2024’s top-selling project by both units sold and take-up rate. It also clinched the title of Top Selling Project for the RCR at the EdgeProp Singapore Excellence Awards (EPEA) 2025.
Emerald of Katong is developed by Sim Lian Group. It occupies a sprawling 221,436 sq ft site, which the developer acquired through a government land sale in August 2023 for $828.8 million, translating to $1,069 psf per plot ratio.
The development comprises six residential towers offering one- to five-bedroom apartments ranging from 484 sq ft to 1,561 sq ft, catering to a wide range of buyers. Residents have access to a full suite of facilities, including a clubhouse, function rooms, a tennis court, a gym and swimming pools.
The crowd at the sales gallery during the preview (Photo: Samuel Isaac Chua/EdgeProp Singapore)
Superior location
Desmond Sim, CEO of Realion (OrangeTee & ETC) Group and one of the EPEA judges this year, believes Emerald of Katong had an edge over other recent launches in part due to its location. “Compared to most projects launched recently in the east, Emerald of Katong stands out for its superior location and surrounding amenities,” he says.
He notes that the project appealed to its target buyers, who were mainly owner-occupiers rather than investors. “Many of them are dual-income, no-kids (DINK) couples drawn to the lifestyle and convenience of this location,” he adds.
Located in District 15, the development enjoys a coveted address in the heart of the Tanjong Katong enclave. It is within walking distance of the Tanjong Katong MRT Station on the Thomson-East Coast Line.
A three-bedroom plus study unit at the Emerald of Katong showflat (Photo: Samuel Isaac Chua/EdgeProp Singapore)
Emerald of Katong residents have access to several amenities such as Katong Shopping Centre, i12 Katong, East Coast Park and the vibrant dining strip along East Coast Road. The project is also close to Joo Chiat, known for its heritage shophouses, cafés and boutiques.
The highest psf price achieved at Emerald of Katong, based on caveats lodged, was for a 484 sq ft unit sold in February for $2,983 psf. In terms of absolute price, the most expensive unit in the development was a 1,561 sq ft, five-bedroom unit that fetched $4.142 million.
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