Special Feature

Live, work and thrive at lyf's properties

/ EdgeProp Singapore |

November 24, 2023 2:15 PM SGT

lyf one-north Singapore is a gem nestled within Singapore’s innovation district, an incubator for ideas and connections (Photo: The Ascott Limited).

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The world is moving into a new era, one where hybrid working and remote working are becoming more common. In fact, this trend has even become a consideration for people when accepting job offers. With the future of work changing, it is not a surprise that the future of homes will also see changes.

All this has spurred the rise of co-living spaces. And The Ascott Limited’s lyf brand has redefined modern living. The Ascott Limited, the lodging arm of CapitaLand Investment, has ingeniously crafted a co-living concept that resonates with the global citizen.

With the lyf properties located in prime locations like one-north, Farrer Park and inside Funan Mall, Ascott is ushering in a new era of communal living that is vibrant, enriching, and tailored for those who are looking for a new way to live.

Genevieve Khua, country director, revenue management and area manager, for co-living player lyf, says: “lyf is a hospitality concept that provides co-living spaces for digital nomads, technopreneurs, creatives and self-starters to ‘live your freedom’ in a dynamic environment. Co-living has become an important way of living in the modern era due to several factors.”

Firstly, Khua explains that co-living spaces offer a more affordable accommodation option, especially in key cities where rents can be costly. In Singapore, rents have been rising a lot in the past three years. Staying in an ensuite co-living space will typically cost from $3,500+ a month, with WiFi and utilities all included, along with a weekly cleaning service.

“Co-living properties allow flexibility in lease terms, allowing individuals to have shorter commitments,” says Khua.

Secondly, co-living and its provision of communal spaces act as a platform to encourage social connection, which is highly valued in today’s fast-paced and digitally connected world, according to Khua.

Lastly, co-living properties also provide convenient amenities and services, cleaning services, safety and security, which enhance the overall living experience.

“Compared to traditional renting, co-living offers a ready-to-move-in solution, as the spaces are already fully furnished and equipped with the necessary amenities. This eliminates the hassle of purchasing and moving furniture,” elaborates Khua.

Thoughtful spaces

Strategically situated in lively districts, lyf’s properties are a stone’s throw from the pulsating heart of Singapore’s city life. Each location is a nexus of cultural, recreational and business activity. lyf one-north Singapore, for example, is a gem nestled within Singapore’s innovation district, an incubator for ideas and connections. In contrast, lyf Farrer Park Singapore stands amid cultural richness, and lyf Funan Singapore boasts unbeatable lifestyle choices, being part of a mixed-use development that also boasts a shopping mall and offices.

In addition, the team at lyf goes deeper into understanding the nuanced needs of its residents. Hence, lyf has curated spaces that merge the comfort of solitude with the dynamism of social synergy.

lyf Farrer Park Singapore stands amid cultural richness (Photo: The Ascott Limited).

The units in lyf range from unique studios to spacious lofts and six-bedroom apartments, each a testament to the elegance of contemporary design and the comforts of home. Fully furnished and appointed with modern conveniences, these living spaces strike a perfect chord between trendiness and functionality.

“It involves careful consideration of the target guest mix, location, and in-house guest journey. The design aims to create a balance between privacy and community, providing spaces that are both functional and aesthetically pleasing,” says Khua.

“The spaces are designed to encourage social interactions, collaboration and a sense of belonging, while allowing for private spaces where individuals can retreat to. The overall goal is to create an environment that promotes well-being, creativity and a sense of belonging,” she adds.

Warm home

Ascott’s lyf is not merely about living spaces; it is also about living well. The brand boasts facilities that echo its commitment to fostering creativity, health and community. State-of-the-art co-working spaces cater to the needs of the ever-evolving professional landscape, while fitness centres and communal kitchens are conduits for well-being and culinary camaraderie. Social zones pulsate with the energy of collaborative possibilities, setting the stage for stories and ideas to intertwine.

“The community aspect is important in our lyf properties as it fosters a sense of belonging, support, and social connection and interaction among guests. It provides opportunities for guests to meet and interact with like-minded individuals, share experiences, and collaborate on various projects,” says Khua.

lyf Funan Singapore boasts unbeatable lifestyle choices, being part of a mixed-use development (Photo: The Ascott Limited).

The team at lyf take their events and activities seriously. Khua explains that curating them involves an understanding of the varied interests and preferences of the expected guests. “Interactions are promoted through organised workshops, networking events, fitness classes and social gatherings, to name a few. Measures are taken to ensure that events and activities are conducted in a safe and inclusive environment, following local regulations and guidelines,” she says.

What makes a home a home is the people in it. In this sense, the true essence of co-living lies within the connections formed among residents. With “community” at the heart of its philosophy, each lyf property has a dedicated Ambassador of Buzz. The role of the Ambassador of Buzz is pivotal, bringing warmth and vibrancy to the living experience. Their mission is to ensure that every resident feels part of the lyf family, facilitating interactions that blossom into friendships and networks that could last a lifetime.

Green efforts

lyf’s properties not only pave the way for future-forward living but also embody sustainable practices, with efforts aimed at reducing environmental impact and promoting sustainable lifestyles among residents.

“With the growing awareness for a sustainable environment and the need for responsible living, lyf aims to minimise its ecological and carbon footprint by implementing sustainable practices in its operations and design. This includes using energy-efficient appliances, promoting recycling and waste reduction,” says Khua.

By prioritising sustainability, lyf not only contributes to a greener future but also appeals to environmentally conscious individuals who value sustainable living. Besides these, lyf also works with local partners and NGOs to curate meaningful and sustainable events such as donation drives, pet adoption events, and more.

lyf is not just a new way of living, but a harmonious ecosystem designed for the future of living. It stands as a testament to the power of innovative living solutions that embrace the importance of community, connection, convenience and sustainability.

As the world continues to evolve, lyf remains at the forefront, not only keeping pace but setting the rhythm for the future of co-living. Whether one chooses lyf one-north Singapore, lyf Farrer Park Singapore, or lyf Funan Singapore, they are choosing a living experience that is both enriching and exhilarating. Ascott’s lyf beckons the pioneers of tomorrow to step into a world where life is lived together, and every moment is an opportunity for connection and growth.

For more information on lyf properties, visit https://www.discoverasr.com/en.

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