Special Feature

Ann Lee: Where property gets done right

August 22, 2025 3:00 PM SGT

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Lee: There’s no perfect time or perfect deal... If you’re ready and your finances are stable, just go for it! (Picture: EdgeProp Singapore)

With over 20 years of experience in Singapore’s residential property market, Ann Lee has established a strong reputation in this constantly evolving industry. Her deep knowledge spans new launches, private residential resales, as well as commercial and industrial properties, allowing her to deliver both expertise and a client-first approach to every transaction.

Lee’s real estate journey began in the mid-1990s, inspired by agents she encountered while working as a secretary at a law firm. After obtaining her licence in 1996, she joined the largest agency at the time as a part-time agent. In 2008, following the birth of her second child, she moved into full-time work, continuing her career at Huttons Asia. “Being a full-time agent still gave me the flexibility to be a mom without compromising on my ambitions,” she says.

Maximising client gains

While she previously focused on HDB resales, Lee has now expanded her expertise to take on clients across various sectors. Today, she specialises in private residential properties, such as new launches and resale condos, while also taking on select commercial and industrial listings.

Lee conducting a new launch training session within Huttons. (Picture: Ann Lee)

This year, Lee has closed several new launch deals, including a three-bedroom apartment at Midtown Bay, which transacted at $4.5 million. She also facilitated deals at Bagnall Haus and Midtown Modern, resulting in the sale of four-bedroom properties for $3.2 million and $6.8 million, respectively.

Drawing on a broad skill set and deep experience, Lee combines strategic foresight with in-depth market knowledge to help her clients achieve strong capital gains and sustained portfolio growth. Throughout her career, she has closed numerous high-yield transactions, including a standout sale at The Waterina, where a client made a $1.6 million profit from a three-bedroom unit in 2023, the sixth-highest transaction ever recorded at the District 14 development in Geylang.

Lee’s ability to identify properties with strong potential has also benefited sellers at The Tessarina and High Park, with gains of $1.4 million and $1.1 million, respectively. A Parc Esta three-bedroom apartment yielded a $1.02 million return, while a four-bedroom unit at Riverfront Residences generated a $970,000 profit for the seller.

Lee has consistently topped producer charts throughout the years and attributed part of her achievements to the agency support received with Mark Yip, Rick Wee and William Heng. (Picture: Ann Lee)

She attributes her success to a client-centric focus. “I put my heart into understanding every client’s specific needs and property goals,” Lee adds. “Whether it’s buying a home for personal use or a long-term property investment, I am committed to helping them achieve their aims.”

Loyal client base

Her passion for helping clients has enabled Lee to build a loyal client base. She delivers not only capital gains but has nurtured long-term client relationships. One standout example is a family composed of permanent residents (PR) she first assisted more than 15 years ago with a rental at King’s Road. The District 10 cluster housing development provided the family with “a landed feel”, they desired, says Lee.

“At the time, the family could not buy landed property because of foreign ownership restrictions, but I thought it was the perfect fit for them as it provided them with both space and privacy, and of course, the location,” she remembers.

As the family’s needs evolved over the years, Lee continued to guide them to sell their four-bedroom unit at Rivergate later, which resulted in a $1.5 million profit. Additionally, Lee also advised them to purchase a condo unit in a District 9 development and is currently helping them restructure their property portfolio to include a smaller condo unit to be used as a holiday home.

Lee held leadership roles for various new launch projects throughout the years, of which includes project briefings and trainings for her fellow agency mates. (Picture: Ann Lee)

Lee’s commitment to helping her clients achieve their dream homes, tailored to their lifestyle needs, is what sets her apart. “Many of my clients have been recommended to me by previous clients whom I helped in the past,” she says. “I always take the time to sit down and listen to my clients, to fully understand their aspirations, lifestyle and how their property-related needs evolve.”

Another long-time client started as a walk-in visitor to a show flat for a District 15 condo. “They didn’t like the layout of the project they were viewing, so I brought them to see two or three other new launches, one of which they ended up buying,” Lee adds.

Since then, Lee’s relationship with her client has become a long-standing one, with the client continually referring relatives and friends to her for various transactions, including new launches, resale condos, commercial sales and rentals.

Lee is grateful for the years of collaboration & mentorship with Peggy Ngiam and William Heng. (Picture: Ann Lee)

“What started as a walk-in has become a lasting friendship,” adds Lee. “And that’s just one of many such relationships I’ve been privileged to build as a real estate agent.”

From landlords to buyers to sellers, Lee remains steadfast in her desire to help clients. That consistency has translated into repeated success as a property agent. Lee has transacted approximately 10 units each at High Park Residences and Forest Woods, and around five units each at developments such as The Riviere and Midtown Modern, demonstrating her deep knowledge of new launches.

Her efforts have also been subsequently recognised, as she was awarded Hutton’s Rising Millionaire award in both 2023 and 2024.

Consistency in an evolving market

Despite her success, Lee remains grounded and open to new learning opportunities. “In the past, we relied on paper brochures and flyers. Today, it is social media, video content, and even TikTok when I have the time.”

Lee receiving the Rising Millionaire award from Mr Mark Yip, CEO of Huttons Asia. (Picture: Ann Lee)

Though the property landscape is constantly changing, Lee’s resolve remains firm. She believes that adapting and staying agile are key to ensuring consistent success. She adds: “I’m a firm believer that we should never rest in that past as there will always be something new we can learn.”

At her core, Lee’s mission is clear: to help clients realise their property goals. She offers straightforward and practical advice to all her clients. “There’s no perfect time or perfect deal,” she says. “If you’re ready and your finances are stable, just go for it!”

Her detail-oriented approach and people-first focus have led her to become widely recognised for her ability to offer customised solutions by unpacking each client’s unique needs and circumstances. “No problem is too big,” adds Lee. “Together, we can definitely work out a solution.”