Park Colonial: Tranquillity meets convenience

Park Colonial comprises six 14- to 15-storey blocks sitting on a site area of 210,404 sq ft, and will be completed in 2022 (Credit: CEL)
SINGAPORE (EDGEPROP) - Located between Potong Pasir and Serangoon, the Woodleigh estate was previously characterised as a quiet neighbourhood with several old condo projects and a Salvation Army building that housed a thrift store. The area last saw the launch of a private condo in 2009.
In July 2017, a consortium comprising CEL Development (the property investment and development arm of Singapore-listed Chip Eng Seng Corp), Heeton Holdings and KSH Holdings paid $700.7 million, or $1,100 psf per plot ratio (ppr), for a residential development site on Woodleigh Lane.
The 99-year leasehold site was purchased in a government land tender and is within walking distance to Woodleigh MRT Station, off Upper Serangoon Road. In 2018, the consortium launched the 805-unit Park Colonial on the site. To date, the project is more than 80% sold.
“When we were looking at the land parcel, at that time, Singapore’s residential property market was experiencing an uptick in sentiment, and we were confident that Park Colonial would be well-received among first-time homeowners and real-estate investors alike,” says Raymond Chia, group CEO of Chip Eng Seng Corp.

Adjacent to Bidadari

In addition to being next to the Woodleigh MRT Station, Park Colonial is adjacent to the up-and-coming Bidadari town. First unveiled in 2014, the Bidadari Estate Master Plan envisaged the Bidadari town to be the next Bishan with its city-fringe location.
The project has more than 50 facilities, including a cantilevered, 50m lap pool (Credit: CEL)
To provide greater accessibility, three new roads – Bidadari Park Drive, Alkaff Crescent and Woodleigh Link – have been opened. In addition to these roads, residents at Park Colonial and Bidadari will have access to the Central Expressway and Pan Island Expressway, which are just minutes away. By car, residents can reach the Orchard Road shopping belt within 10 minutes and the CBD within 15 minutes.
For those who prefer to travel by...